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Channel: You're the Boss» Fashion and Apparel
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Why American Giant Re-Designed Its Web Site

The metrics indicate the company made the right call. (Plus, the company has sold out all of its product.)

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Our Vision: Make Sales to End Sweatshops

The company's Web site features an application called Wear This, Not That. It highlights side-by-side comparisons of mainstream brands and Fashioning Change alternatives.

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How Social Media Put a Tiny Yarn Shop on the Map

The first Jimmy Beans Wool video went up on YouTube in June, 2008. Three months later, sales had increased 67 percent.

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Business Owners Confront the Budget Impasse

They also consider ways to get a big software project back on track.

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The Challenges of Raising Prices and Competing With Online Retailers

With the new health insurance law kicking in, Jessica Johnson has been preparing customers for a price increase.

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Trying to Take the Sting Out of a Price Increase

How you deliver the bad news can make a big difference in how it's received.

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A Manufacturer Learns Hard Lessons About Negotiating

Susan Parker said getting burned with the previous distribution agreements taught her to be stronger when negotiating the new ones.

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A Small Clothing Maker Tries to Keep Sewing in the U.S.

Janska's owner said she would hire at least 10 more qualified sewers right now if she could find them.

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