Why American Giant Re-Designed Its Web Site
The metrics indicate the company made the right call. (Plus, the company has sold out all of its product.)
View ArticleOur Vision: Make Sales to End Sweatshops
The company's Web site features an application called Wear This, Not That. It highlights side-by-side comparisons of mainstream brands and Fashioning Change alternatives.
View ArticleHow Social Media Put a Tiny Yarn Shop on the Map
The first Jimmy Beans Wool video went up on YouTube in June, 2008. Three months later, sales had increased 67 percent.
View ArticleBusiness Owners Confront the Budget Impasse
They also consider ways to get a big software project back on track.
View ArticleThe Challenges of Raising Prices and Competing With Online Retailers
With the new health insurance law kicking in, Jessica Johnson has been preparing customers for a price increase.
View ArticleTrying to Take the Sting Out of a Price Increase
How you deliver the bad news can make a big difference in how it's received.
View ArticleA Manufacturer Learns Hard Lessons About Negotiating
Susan Parker said getting burned with the previous distribution agreements taught her to be stronger when negotiating the new ones.
View ArticleA Small Clothing Maker Tries to Keep Sewing in the U.S.
Janska's owner said she would hire at least 10 more qualified sewers right now if she could find them.
View Article